Jerome Alexander - Beauty and Skincare

For Jerome Alexander, a legacy beauty brand known for making professional makeup artistry accessible to everyday consumers, I crafted email campaigns designed to inspire confidence and boost engagement. The emails blended polished product storytelling with promotional strategy, highlighting the brand’s signature Magic Minerals line and other hero products. My copy emphasized ease of use, flawless results, and the brand’s long-standing credibility in the beauty space, while also driving urgency through limited-time offers and seasonal campaigns. The result was messaging that resonated with Jerome Alexander’s audience of women seeking simple yet effective beauty solutions, helping to nurture brand loyalty and increase conversions.